More Creative By Design (MCBD) is a boutique human-centered design and strategy consultancy. MCBD works with established companies, start-ups, schools, and organizations across the country to drive innovation. We are small and nimble, drawing from a talented roster of practitioners and collaborators to create bespoke teams based on specific engagements.  

Morley McBride, Founder

Morley McBride is a consultant, strategist, and facilitator who incorporates human-centered design and systems thinking into her work. Her 10+ years of experience across industries has cultivated diverse content knowledge and a multidisciplinary skill set which enable her to create user experiences that cleverly compel and engage audiences of all kinds. 

Morley moved to Boulder from New York City, where she worked as a Business Development Strategist for the design and innovation firm IDEO. While at IDEO she taught Design Thinking at NYU’s Wagner Graduate School of Public Service. Prior to joining IDEO, she helped launch NBC News’s Education Nation, producing the network’s debut touring public exhibitions on the state of education in the U.S; served as the Education and Public Programs Manager at the Aspen Art Museum; and was a Research and Consulting Fellow at Rocky Mountain Institute. Morley is currently an Advisor to Preserve, a B Corp and sustainable product company that makes toothbrushes, razors, and kitchenware out of recycled yogurt cups.

Morley earned her M.B.A. from Yale School of Management and received her B.A. in Environmental Studies and Geography with a minor in Studio Arts from Middlebury College.